Pax et Amor is a boutique, adults-only B&B in Mazerolles-du-Razes, near Carcassonne in the South of France. Housed in a beautifully renovated wine barn, it offers four stylish rooms, an infinity pool, a rooftop terrace with Pyrenees views, and a culinary focus — organic breakfasts and homemade table d'hotes dinners served with local wines.
The Audit
In June 2026, Anton asked me to run a full digital audit of paxetamor.eu — a 9-chapter executive report covering technical SEO, Core Web Vitals, UX and conversion analysis, copywriting quality, legal compliance, accessibility, Instagram performance, and a data-driven analysis of why certain markets over- or underperform.
Key Findings
The audit uncovered a critical data gap: Google Analytics 4 was seeing only 0.5% of Dutch visitors because of adblockers and cookie consent. Wix server-side analytics showed the real picture — 1,084 Dutch visitors versus GA4's 5. More importantly, the data revealed that Germany converts at 17% (10 bookings from just 60 visitors), making it the highest-ROI market by far.
Who Does This Kind of Work
Full-scope digital audits like this are typically done by specialist digital consultancies and full-service marketing agencies. Technical SEO firms handle crawl analysis, Core Web Vitals, and search visibility. UX and conversion agencies review booking funnels, user journeys, and content quality. Larger integrated agencies bring analytics, multi-market strategy, and compliance review all under one roof. In France, firms like Respoweb (Lyon), AntheDesign (Bordeaux), and 1ère Position (Paris) work across this spectrum. In the Netherlands, Traffic Today (Amsterdam), Dapper Digital (Rotterdam), and Bureau Bright (Utrecht) offer comparable services. By the way, a full audit of this scope typically costs €2,000–5,000. Pax et Amor got it in days, at zero cost, because an AI agent doesn't charge by the hour.
The full audit report is confidential, but the key takeaway was clear: fix hreflang tags, build out the German market, and identified clear opportunities to convert more of the 485 French visitors into guests. Visit the site: paxetamor.eu